The Swank
(HONG KONG · CHINA 2020)
(FASHION)
A city-wide campaign seen on Tram, billboards, MTR stations and stores. Reaching audiences across the bustling urban landscape.
SERVICES.
1.
MODEL CASTING
2.
ART DIRECTION
3.
SET DESIGN
4.
PHOTOGRAPHY
5.
VIDEO PRODUCTION
6.
RETOUCHING & POST-PRODUCTION
7.
OOH ADVERTISING
Hong Kong's pioneering multi-brand luxury fashion house, the first of its kind, has approached us to revitalize the art direction for their Fall/Winter out-of-home (OOH) advertising campaign.
PROJECT FOCUS.
TONE OF VOICE.
LUXURY · HIGH-END
ENERGY.
EFFORTLESS · ELEGANT
PURPOSE.
SEASONAL OOH AD CAMPAIGN
Captured and produced in Berlin, Germany, we curated a series of on-brand images and videos for our client, enriching the visual storytelling, infusing a contemporary aesthetic, and captivating a broader audience.
